The Morinda Advantage-The Natural Way

Traditional Tahitian cultures drained the juice of the noni through a natural process and used it for multiple purposes.  This process preserved the essential nutrients and retained the health-giving properties of the fruit. 

When Morinda's founders set out to reap the fruit's legendary benefits, they studied the preparation method used by natives and developed a process of extracting and bottling the juice of the noni that closely resembles the method used by native Tahitians.

They added only natural fruit juices to assist in flavoring.  More importantly, the process Morinda utilizes has been proven to retain noni's vital constituents.

The Tahiti Advantage-A Perfect Garden Yields a Perfect Fruit

Morinda uses the juice of fruit grown only in the lush island paradise of Tahiti.  The Morinda Citrifolia, or noni, is one of the most unusual plants in the world.

It grows in many tropical areas of the world, but of all places indigenous to noni, only Tahiti envelops the fundamental environment elements essential to produce a flawless noni fruit.

Its lush, volcanic soils are rich and verdant, its water is pure and clean, and its air is free from pollutants and harmful elements.  It truly is "nature's perfect garden." 

Unlike other companies, Morinda takes special care to return nutrients to the soil in French Polynesia.

The pickers are instructed to let some of the fruit to drop on the ground to nourish and replenish the soil.  Entire trees are skipped in the picking process, and noni vineyards are grown specifically for the purpose of nurturing and replenishing the soil.

NONI: Tahiti vs. Other Markets

Physical Contrast
Noni fruit grown in French Polynesia is larger, richer and more succulent than its counterparts and grows in far more abundance in the verdant, fertile habitat of Tahiti.

Abundance
Noni fruit in French Polynesia grows on every hillside, in every valley and on every island.  It grows in such abundance that ofentimes the end of the "noni jungle" cannot be seen on the horizon. There is no other place on earth where noni grows in such abundance.

Soil Quality
The soils of Hawaii and other established markets have been commercially cultivated for over seventy years.  This over cultivation has stripped the soils of the essential nutrients required to produce the top quality noni fruit that can only be found in Tahiti.

One study indicates that after 1981, the Hawaiian soils would no longer be able to support an agricultural crop rich in nutrients due to over cultivation and over fertilization.

Thermal Processing vs. Freeze Drying
Why Thermal Processing

In order to keep TAHITIAN NONI® JUICE formula as naturally close to the raw noni juice used by the native Tahitians, Morinda does not add any preservatives or stabilizers.

Morinda has adopted the practice of thermally treating TAHITIAN NONI® JUICE to prolong its shelf life and reduce the occurrence of contaminants.

Dr Ralph Heinicke has developed a process to test for the active ingredients in the noni juice.  This process indicates that those essential elements are still present in TAHITIAN NONI® JUICE , even after being thermally treated.

Thanks to thermal treatment, TAHITIAN NONI® JUICE is completely free of contaminants.  Every batch of juice is tested by two independent labs as part of the quality assurance process.

Why not Freeze Dry

Dehydrated, or sun-dried fruit does not effectively maintain the active ingredients in noni as well as the process used by Morinda. 

Noni fruit is 91% water and the enzymes are found in the moist pulp of the fruit.  Therefore, removing the water denatures the enzymes.  In order to rehydrate dried fruit, the addition of a sultifying agent is required.